A core conversion means big changes for your members or customers. Learn how to craft the perfect conversion campaign in On The Mark's latest article!

As a leader, you're the starting point of a great culture. Receive some credit union executive coaching in On The Mark's latest post.

What makes a credit union member experience awful or great? Read On The Mark Strategies' latest post to learn lessons from real-life stories!

Lencioni shows vulnerability is an essential part of great leadership. Read the latest On The Mark blog post to see how it factors into leadership training.

People are far more likely to do business with you after watching a video testimonial from someone who has. Here's how to make that testimonial count.

Don't let your credit union or community bank strategy be as random as an egg hunt. Find some tips in On The Mark's latest article!

It's never been more critical for your team to know how to be proactive instead of reactive, and empathetic instead of combative.

We all like to blame the ref, but in reality there's a lot we can own ourselves. Here's how to up your game at your credit union or community bank.

Solve these five problems, or your institution's growth will suffer later. Read On The Mark's latest article to find solutions!

Credit union boards need a career path to be successful. Read On The Mark's blog post to find out what this looks like!

Here are the top three FAQs that will help maximize your strategic planning session. Read more in On The Mark's blog post!

Every part of your growth strategy is connected - like body systems. Read this On The Mark blog post to have the healthiest institution possible.

Your marketing strategy may be missing obvious ways to craft a message that sells. Read On The Mark's blog article to learn more!

Learn why credit union leadership training is vital when developing strong leaders in your institution. Read On The Mark Strategies' latest blog today!

Here are some trends we’ve noticed lately and suggestions on how to deal with the changing industry.

Focus on recruiting, hiring and onboarding people that have the intangibles of a good teammate.

Community institutions are known for their service. Right? Many consumers no longer think that’s the case.

If you improve marketing, you improve the entire organization. Here are five items you must assess.

Your website is your front porch, and it leaves a powerful first impression (good or bad).

You’re probably thinking – “I couldn’t if I tried!” But sadly, the financial industry isn’t an Elton John song.

Become a buffalo and create a culture unafraid of facing conflict. Read the latest On The Mark Strategies article to start refining your credit union.

Discover the latest credit union marketing strategies from Super Bowl LVII commercials. Read On The Mark's blog post for insightful takeaways and tips.

Listen to Valarie Montgomery, VP of Human Resources at Heart of Louisiana CU, about her time working with us!

Regularly scheduled long-term planning is essential to the future success of your community.

Growth will no longer happen by osmosis. Growth will take intentionality.

Learn how to make a sizzle reel that stands out with On The Mark's credit union video production. Spice up your video content with this comprehensive guide.

When something goes wrong, how many members of your “team” will you find encircling each other? Encircling you?

An airplane needs all sorts of people to function, and you need employees working in their best roles.

Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important.

What does a great speaker do? A great speaker educates your employees, engages them and yes, entertains them.

When it comes to marketing, you never want to see your institution fail. Here's how to succeed.

Up your social media game with On The Mark Strategies' 52-week challenge. Learn more about great social media services in this blog post!

These three words seem easily understandable on the surface, but they’re actually as deep as an ocean.

The initiatives you decided to pursue in your strategic planning session are essential to your success in 2023.

Elevate your credit union to new heights with the help of On the Mark Strategies' comprehensive leadership training programs.

Imagine if your credit union or community bank was as memorable as a holiday movie. It would be a game-changer!

Trust me: it’s worth the time and energy to fight over your institution’s future.

Give your members or customers an identity that sells.

Transform your credit union with a new brand identity that speaks to your members. On The Mark Strategies can guide you through the process.

As leaders, we must see everything—including what is closest to us. That should start with your people.

Good leadership isn’t a game of who can fool the other. It’s about getting results.

Grow your credit union with effective marketing strategies tailored to your unique needs. On The Mark Strategies can help you through the process.

You’re not getting far off the starting block without saying the occasional “thank you.”

Help your brand stand out with marketing that is anything but boring. Learn more in this On The Mark Strategies credit union creative services post.

It's been a hard year. Use your products to bring some cheer to your customers and members this holiday season.

America’s military has shown time and again the power of great marketing to stir people to great action.

During slowdowns, most institutions start cutting their marketing budgets. But is that the right strategy?

Email newsletters are a dime a dozen these days. That means it’s more important than ever to stand out.

There are plenty of lessons you learn from being “the new guy.”

Don't cast your brand aside after one fun night. Let’s take a look at what really brings it to life.

All organizations, including credit unions and community banks, struggle with delegation and bottlenecks.

You want as many ideas as possible during strategic planning. But sometimes, all you get are crickets instead.

Q4 stress can quickly lead to an exasperated workforce if you’re not careful. Let's change this situation.

If you're going to play the game, it’s important you know your competition’s strategy.

Who’ll steer your institution's future? Do you know? If not, you’re entering dangerous waters.

These days, your credit union or community bank can’t afford to fall behind.

We're talking today about the Working Genius model, but I'm curious, has anyone ever said, "Nice going, genius," to you?

Influencers are quite diverse, and they're a great addition to your social media marketing plan.

Marketing lessons are everywhere. Take parenting, for example.

These days, it’s all about the consumer’s experience. And you don’t need to go far to see that.

The short answer: you should have a marketing budget. Now let’s talk about the long answer.

For decades, Walmart has prided itself on its low prices. They’re virtually unbeatable.

Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind?

I recently read "The Infinite Game" by Simon Sinek. Great book. I highly recommend it.

Video marketing is vital when it comes to communicating about the important events at your institution.

In sales they say, “always be closing.” For leadership, the phrase should be “always be reading.”

Marketing during an economic downturn may feel counter-intuitive. Slimy even.

In the wake of economic instability and shifting financial winds, you’ve likely been a part of several discussions...

Organizational clarity, or lack thereof, is sometimes easier to recognize in another organization than our own.

If you want a case study in defining your niche, look no further than Oxygen.

How do you escape a cycle of non-engagement? Here are three social media strategies to get you going.

When you find an “A” player, hire an “A” player. That’s the employee retention philosophy we use at On The Mark...

I’m sure you’ve all heard about having a growth mindset. But is that the only mindset vital to your credit union or...

If you're one of the many executives wondering how to align your organization in the new working environment, you're...

How do we grow loans? When’s the best time to plan for the future? How do we go beyond simply making money?

Your job as a financial organization is to help people fight inflation. “Inflation” has always a dirty word...

A Barn Swallow is a little bird found abundantly across North America...and it has a strategic focus unlike any other.

I recently witnessed one of the best examples of organizational clarity and alignment on a week-long cruise to the...

Optimize your credit union vision and credit union leadership in this On The Mark Strategies article!

Yes, we’re asking you to think about the new year in the middle of summer vacations and backyard BBQs.

I recently had the opportunity to sit down with Don Arkell, owner of CU Lending Advice.

If you need tips for executing your strategic plan, let's first look at the wrong way to do it.

Your credit union or community bank needs new members or customers.

Who said professional development books can’t also be great summer reads?

Developing a video strategy at your credit union or community bank is critical.

For many of us, those three words put an iconic song in our heads that will hang around for at least a week.

Consumers care about benefits. Learn how to sell using benefits in this On The Mark article, and refine your messaging with a credit union marketing assessment.

Your credit union or community bank is constantly chasing younger demographics – Gen Zers...

The Brooklyn Nets were a heavy favorite to win it all in the NBA playoffs this year. Emphasis on “were.”

We’re all familiar with the saying it’s the small things that matter. Here’s how that leadership principle...

No one likes to make people wait, but sometimes you have to do it.

Do you like M&Ms? They’re definitely a favorite snack of mine - small, easy to swallow and you’re able to finish a...

Your website says a lot about you. To say the right things about your brand, your website may need a redesign.

Failure accomplishes valuable things in ourselves that we wouldn't realize otherwise.

If you hire a speaker for your next event or training, doesn't that cost money? Shouldn't you just do it in-house?

Many things come in threes: the three little pigs; the three wise men; the three musketeers.

Avoid common marketing pitfalls and improve the effectiveness of your campaigns with On The Mark's credit union marketing assessment.

“Mergers.” They can sound cold, and there’s a tendency to treat credit union mergers or mergers between community...

Hitting a home run in leadership is not unlike hitting a home run in baseball. Every industry has its Legacy members.

Credit unions and community banks obsess over those they serve. And rightfully so!