Credit Union Rebranding | Credit Union Marketing Agency

“On The Mark Strategies helped us dismantle things we had done in the past, start with a clean sheet of paper and chart the future of our brand. We were able to achieve some quick wins in the short-term process, and I really feel that what we’ve done with On The Mark Strategies is the biggest part of what has made us successful today.”

LeAnn Kaczynski

CEO, Smart Financial Credit Union
$877 million assets

“Mark helped our team come to realize who we are, our vision, our mission, our message, our logo, etc. The ideas didn’t come from Mark. They came from us--but he helped us find them.”

Eric Pointer

CEO, Credit Union of Texas
$1.9 billion assets

“On The Mark Strategies taught us that our brand is not just our logo, it’s everything we do. Their team came in when we needed it most.We’ve gone from being nice people to actually serving the members.”

Tara Springsteen

VP Operations, UniWyo Federal Credit Union
$494 million assets

Build a lasting brand for your financial organization.

The marketplace has never been more crowded or more confusing for consumers. The brand that worked for your financial organization 15 years ago will not resonate with today’s consumer.

Stop getting lost in the noise. Build a brand that clearly tells your target audience who you are and how you can help them.

Identify Profitable Target Audiences

Clarify Your Mission

Increase Your Brand Awareness

Our Process

1. Strategy

2. Creative

3. Training

Testimonials

Credit Union of Texas increased its NPS score 25% within one year of rebranding