Not every credit union has the resources for a full-time marketing staff. In fact, you may only have enough for a Marketing VP or Marketing Manager. But one person can’t produce the amount of marketing material, social media posts and website updates necessary to stay relevant in the current environment. They can try, but they’ll quickly burn out.
A good credit union marketing agency solves this problem. For a lower cost than a full-time employee, you get a team of experts ready to help you succeed!
But how do you know if you’re partnering with the right people? Here are some traits to look for in your credit union marketing agency.
The Agency Provides Excellent Value
It’s important to note that “value” does not mean “cheapest.” It means you are getting incredible work for the price you pay. Your investment won’t be low (great work will cost you), but the price shouldn’t bankrupt you either.
The Agency Respects Your Time
Your credit union marketing agency must understand the importance of meeting deadlines. Marketing campaigns are timely and time-limited, so you can’t afford to wait around on an unreliable partner. You’d rather have an agency that underpromises and overdelivers when it comes to deadlines than vice versa.
The Agency Goes the Extra Mile
An excellent credit union marketing agency goes the extra mile to ensure your success. While you can’t expect them to completely ignore the terms of an agreement, they don’t mind doing some work outside of it. And they won’t nickel and dime you for a couple extras, either.
The Agency Delivers Beautiful Tactical Pieces
Your credit union marketing agency should be a partner that understands effective copy and gorgeous design. These tactical pieces are consistent with your brand and resonate with your members. You’re excited by the concepts they present, and you’re proud of the end product.
The Agency Goes Beyond the Tactical
Tactical pieces are immensely valuable to your credit union, but you can’t afford to wade in the tactical kiddie pool forever. Find a credit union marketing agency unafraid to tackle strategic problems and propose long-term solutions. You don’t always have time to think strategically, so lean on your agency for help.
The Agency Knows Credit Unions
Maybe most importantly, an excellent credit union marketing agency is more than just a standard marketing agency. They understand your language, your metrics, your problems, your members and the trends affecting your growth. Their industry experience allows them to craft relevant pieces and produce more effective strategies. And no less vital, they’re friendly and care about helping other people – just like you!
Hire Your Agency
You don’t need to travel far to find your perfect credit union marketing agency…you’re already here! On The Mark Strategies follows each of these principles and always hits home runs for credit union partners.
Book a free consultation call today, and find relief from your marketing bandwidth woes!
