One resource everyone lacks these days is time. Your current members or customers are short on time. Potential members or customers are short on time. And you are short on time.
This reality is especially clear when examining website statistics. Forbes shows 40% of visitors leave after three seconds if a website is still loading. If visitors quickly make it through loading, they typically spend only 54 seconds on any given webpage.
So, you can’t afford to waste people’s time. But sadly, many community bank and credit union websites do.
Let’s look at three ways your community bank or credit union website wastes time.
1. Bad Search Functionality
Your community bank or credit union website search functionality sounds trivial…but it’s vitally important.
Research shows 69% of consumers go straight to online store search bars. And 80% leave the site after bad search experiences. You’re not an online store, but it’s worth noting the importance of the search bar to consumer behavior.
Rather than using menus, many members or customers want to simply type in “auto loans” and find relevant information. Your community bank or credit union website is in trouble if irrelevant results show up. And you’re in deep trouble if nothing shows up at all.
Double check your search functionality. Make sure it shows the results you’d want as a member or customer. One search may be the difference between a new fan and a lost prospect.
2. Clunky Navigation
Let’s say your members or customers skip the search bar and use your community bank or credit union website menus instead. What do they find there?
Hopefully, they don’t find:
- Menu stacked upon menu
- Confusing language
- Inaccurate links
Dropdown lists within dropdown lists are tedious and time-consuming to navigate. Unclear language could lead consumers somewhere they don’t want to go. And inaccurate links take someone to the wrong place, whether the label is clear or not.
It’s also worth noting the navigation’s visuals when measuring your community bank or credit union website clunkiness. Cut down on busy or overbearing colors and designs.
Remember, 61.5% of people will leave a website due to bad navigation. So don’t neglect this area of your community bank or credit union website! Prioritize a clear, easy to understand experience in every menu.
3. Slow Website Changes
The internet moves fast…meaning your community bank or credit union website must move fast as well. But one all-too-common complaint is a vendor implements website changes too slowly or takes forever to upload a PDF to the website.
That’s simply unacceptable in today’s online environment. Not only does outdated information waste consumers’ time, but slow site updates also waste your valuable time.
Find a solution with faster turnarounds on requested changes. And if you make the updates in-house, it’s time to move this task up your priority list.
If you need a redesigned community bank or credit union website with better search and navigation, On The Mark Strategies can help. We also make website changes in a timely manner, ensuring you and your consumers’ time is never wasted. Book a free consultation today.
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