Let's face it: running a credit union is no walk in the park. You're constantly juggling member needs, regulatory compliance and the ever-present pressure to stay competitive. Marketing often gets relegated to the back burner, a chaotic scramble of last-minute social media posts and flyers with generic stock photos.
But here's the thing: neglecting marketing is a recipe for stagnation.
In today's digital age, a strong marketing presence is essential to attract new members and retain your existing base. So, what's the solution? Many credit unions turn to hiring a dedicated marketing professional. However, bringing someone on board full-time can be a significant financial commitment.
Enter the credit union marketing partner.
By partnering with a reputable marketing agency specializing in the financial services industry, you get a powerful team of experts at a fraction of the cost. Here's how a credit union marketing partner can actually save you money:
1. You Get a Team for the Price of One Person
Hiring a full-time marketing professional requires salary, benefits and office space. The average salary for credit union marketing leaders ranges anywhere from $56,000 to $200,000. That’s a hefty sum, and many outside marketing partnerships often have lower costs than that.
Not to mention, finding someone with expertise in all facets of marketing (content creation, social media management, etc.) is a tall order. A marketing partner brings a team of specialists to the table.
You get access to copywriters, graphic designers and social media gurus…all working together to develop and execute a comprehensive marketing strategy tailored to your credit union's unique needs. This level of expertise (if you were to build it in-house) would be significantly more expensive.
2. You Free Up Your Staff to Do Important Work
Credit union staff already wear a lot of hats. Marketing often falls on the shoulders of whoever has a spare hour, leading to inconsistent tactics and mediocre results. You’re likely losing money on burned out employees or team members doing lower-value tasks. Partnering with a credit union marketing agency allows your in-house staff to focus on what they do best – saving you money while better serving your members.
No more scrambling to create content or trying to decipher the latest SEO trends. Your wider team can focus on member relations and loan applications. Your overwhelmed marketing person can spend more time developing the business and less time mired in tactical work.
3. You Stay Top-of-Mind
In a world saturated with marketing messages, standing out from the crowd is crucial. Your institution must be the first thing consumers think of when they have a need. Failing to maintain constant brand awareness means losing revenue.
A credit union marketing partner helps your credit union stay top-of-mind with your target audience by developing engaging content, assisting with targeted marketing campaigns and maintaining a consistent brand presence across all channels. This ongoing effort fosters brand awareness and ensures the dollars keep flowing.
Think of it this way…a good credit union marketing partner is an investment, not a cost. They help you save your team’s bandwidth, reach members and boost your bottom line. They make sure you're not just keeping up with the competition but surpassing it.
But here's the kicker: not all credit union marketing partners are created equal. So how do you find the right one? Look for a partner with a proven track record in the financial services industry, a team that understands the unique challenges of credit unions and a focus on consistent delivery.
Don't let the fear of added "cost" hold you back from investing in credit union marketing. By partnering with the right team, you'll discover it's actually an investment that saves you money in the long run. Book a free consultation to see how On The Mark Strategies can start saving your marketing dollars today.
