Your website should be your most powerful digital asset…not your biggest headache. Yet many financial institutions find themselves trapped in relationships with website providers that leave them feeling powerless and frustrated. When considering a bank or credit union website redesign, it's crucial to understand that the right partnership should actually give you more control - not less.
Think about it: your website is your digital branch, open 24/7/365. Shouldn't you have the keys to your own kingdom?
The reality is many website redesign projects end with the financial institution having less control than before. They're stuck waiting days (or weeks) for simple updates, paying hefty fees for basic changes and feeling like they're being held hostage by their provider.
That's not just frustrating. It's bad for business.
So, what should you expect from a modern bank or credit union website redesign?
1. Freedom to Make Changes When You Need Them - Your marketing team shouldn't need a computer science degree to update your website. Modern content management systems can (and should) be intuitive enough for your team to handle day-to-day updates independently. Whether it's updating rates, posting news or adding promotional content, you should be able to make these changes quickly and confidently.
2. A Partner, Not a Gatekeeper - The right website partner understands its job is to empower you…not create dependencies. It should provide training, documentation and support that helps your team become self-sufficient. When you do need its expertise for more complex changes, it should respond quickly without nickel-and-diming you for every small request.
3. Built for Growth - Your website shouldn't just look good – it should be built with your future in mind. A proper bank or credit union website redesign creates a foundation that grows with you. That means scalable infrastructure and the ability to add new features and functionality as your needs evolve.
4. Security Without Sacrifice - Yes, financial institution websites need robust security. But security shouldn't be used as an excuse to limit your control. Modern websites can provide both, giving you the ability to make updates while maintaining the security standards your members and regulators expect. On The Mark Strategies uses Wordfence and Global Edge Security on its websites to protect you without taking away your power.
5. Training That Sticks - The best website redesign partners don't just hand over a finished product; they ensure your team has the knowledge and confidence to maintain it. This includes comprehensive training, ongoing support and resources that help your staff become website experts in their own right.
Remember: a website redesign isn't just about getting a fresh look. It's about creating a digital branch that truly serves your institution and your account holders. When evaluating partners for your bank or credit union website redesign, look beyond the portfolio of pretty designs. Ask about their approach to empowerment, training and ongoing support.
The right partner doesn’t just give you a beautiful website…they give you the keys to drive it yourself. And in today's fast-moving digital world, that kind of control isn't just nice to have – it's essential for success.
On The Mark Strategies designs websites meant for you to control, not us. We don’t lock you into a long-term contract, and we never nickel-and-dime you for small changes. Book a free consultation today to get a bank or credit union website redesign that empowers you.
