Helpful Resources

One of Mark’s goals in helping businesses and credit unions is to provide additional resources. Below are some the best sources available to further expand your marketing and leadership knowledge.

Click on any title to view:

 

  • Loan Campaign ROI Worksheet
    This Excel spreadsheet easily helps you calculate your marketing promotion’s results. These are useful for both pre- and post-promotion analysis. 
  • Membership/Sales ROI Worksheet
    This Excel spreadsheet easily helps you calculate your marketing promotion’s results. These are useful for both pre- and post-promotion analysis.
  • CB Insight
    The online hotspot for community banking news and insights.
  • CU Insight
    This credit union centric site puts out some of the best daily news on issues affecting our industry.
  • CU Water Cooler
    The editors of this website also provide extremely thought-provoking pieces.
  • Financial Brand A top Internet destination for financial institution marketing executives, offering strategic insights, practical ideas and actionable intelligence.
  • Deluxe The Deluxe Marketing Blog helps you stay current with news and insights for financial institutions.
  • MarketingProfs.com A non-financial institution marketing website. There are multiple subscription options (including a free one). They constantly have fresh and useful material.
  • Filene Research Institute A great research arm for the credit union movement. They have in-depth publications on a wide range of subjects.

CUNA’s Marketing & Business Development Council Every credit union marketer should be a CUNA marketing council member. Membership offers helpful aides including a listserv and white papers.

ON THE MARK STRATEGIES RESOURCES

  • Mark’s Blog Up-to-date and trending information about marketing, branding, strategy, generations and leadership.