Name Change Sample: Go Federal Credit Union
Formerly known as Dallas Telco Federal Credit Union, GO FCU required a new name and brand to take better advantage of its community charter. On The Mark Strategies assisted the credit union through every phase of the name change process.
The new name helped the credit union reflect both its history and future. According to GO Federal Credit Union President Bert Beal, “On The Mark Strategies provided a genuinely positive and fun experience for our staff and built on our confidence in what we were doing.”
The new name and logo are shown on the right side. Scroll down to see how the new name and logo are used in printed collateral and their website.