Name Change Sample: Embark Credit Union
Great Falls Teachers Federal Credit Union, a financial institution based in northern Montana, partnered with On The Mark Strategies for a rename and rebrand. Originally founded as an educator’s credit union, the community-chartered Great Falls Teachers FCU felt their name and identity were too limiting. Through the On The Mark Strategies branding process, Great Falls Teachers FCU became Embark Credit Union.
Along with its new name, Embark also adopted a new logo and look, incorporating the adventurous legacy of Great Falls, an important stop along Lewis and Clark’s historic journey west. Embark’s new tagline sums up their dynamic new image: “Your journey begins here.”
The new name and logo are shown on the right side. Scroll down to see how the new name and logo are used in printed collateral and their website.