Branding Sample: Blue Eagle Credit Union
Formerly known as Roanoke Postal Credit Union, the credit union found itself in need of a new name after switching to a community charter. On The Mark Strategies worked with the credit union through every aspect of its name change and re-branding process, including all messaging and communication plans and a name change toolkit.
Roanoke Postal Credit Union took on the new name Blue Eagle Credit Union. One year after implementing a new brand and name the credit union recorded 16.5% loan growth, 11.5% asset growth and 5.13% net membership growth.
The new name and logo are shown on the right side. Scroll down to see how the new name and logo are used in printed collateral and their website.