About Mark Arnold and On The Mark Strategies

Experience in Branding, Training and Strategic Marketing

Mark Arnold is an acclaimed speaker and expert in branding, training and strategic marketing for businesses, credit unions and banks. Mark helps businesses achieve their goals with insight and energized training. He speaks regularly to audiences around the country on many topics including branding, marketing, strategy, leadership, personal growth and generational issues. His audiences are diverse in skills and are in positions of management, staff, executive leadership and boards of directors. His breadth of knowledge connects with audiences for keynotes, breakouts and training events. Mark is the author of “Marked for Success: Daily Ideas to Help Your Financial Institution Succeed,” “Think Huge: How To Elevate Your Life and Your Business”,“My Best Service Ever” and “Marketing Across the Generations: Gen. X”.

He serves as president of On the Mark Strategies, a consulting firm specializing in branding and strategic planning. Not a mere consultant, Mark partners with credit unions and organizations to help achieve their desired strategic goals. He has worked with financial institutions ranging in size from $32 million to $7.5 billion. Prior to founding On The Mark Strategies, Mark served as senior vice president for a multi-million dollar financial institution in Dallas. He oversaw and planned strategies for multiple departments, including marketing, business development, human resources, training and customer investments.

Mark has won numerous national communication and marketing awards, including CUNA’s national Marketing Professional of the Year and the Texas Credit Union League’s Marketer of the Year. He holds a Bachelor’s of Journalism degree from the University of Texas at Austin and is an instructor at CUNA’s Marketing Management School and the Southwest CUNA Management School.

Mark’s recent personal accomplishments include summiting the highest peak in the contiguous United States (Mt. Whitney), finishing four marathons and placing first in his age division in the Hottest Half 10K.

About Taylor

Taylor W. Wells is Communications Director for On The Mark Strategies.

Taylor is a veteran of the marketing, public relations, writing, teaching and speaking fields with almost twenty years of experience in a variety of industries. He began his career as a radio news and sports director before transitioning into marketing and public relations roles.

While specializing in credit unions and financial institutions, he also offers practical knowledge and insights to share from non-profit, national defense and franchising. Taylor has contributed to a wide variety of regional and national professional trade journals and mass media publications and broadcasts. Taylor holds a Bachelor of Arts (Journalism) degree from Angelo State University.

Taylor’s scope of knowledge also covers key fields including speaking, branding, strategic planning, corporate communications, social media applications for large and small businesses, business development, entrepreneurism and business start-ups. He is also co-author of the latest book from On The Mark Strategies, Marked for Success.

While passionate about communications and branding, Taylor’s greatest joy and job is fatherhood. He is an active Cub Scout and Girl Scout volunteer, as well as a multi-year youth sports coach, school activities and church volunteer.

Taylor had that perfect balance of knowledge, drive and enthusiasm. He added real value to our planning process for the year. He did an excellent job of both preparation and facilitation of the process. Board feedback noted that this was a ‘best-ever’ planning session. We came away with specific and measurable goals to work on. I could not be happier.

Catherine McDermott

President/CEO , RiverTrace FCU