We took our family vacation this year to New York City. Broadway shows. Empire State Building. Statue of Liberty. Wow – everything moved so fast. It reminded us of a few lines from the popular 1989 Don Henley / Eagle’s tune New York Minute.Internet - 1

In a New York Minute, everything can change …
In a New York Minute, things can get a little strange …
In a New York Minute, everything can change …

Replace the words “New York” with “Internet” and you get a just as apt and even more startling look at the online cultural phenomenon in 2013. Consider the following statistics about what occurs on the global internet every sixty seconds:

  • More than 204 million emails are sent
  • Amazon rings up about $83,000 in sales
  • Around 20 million photos are viewed and 3,000 uploaded on Flickr
  • At least 6 million Facebook pages are viewed around the world
  • More than 61,000 hours of music are played on Pandora
  • More than 1.3 million video clips are watched on YouTube

What does this mean for your bank or credit union?

Everything.

Global society is well-past the internet adoption tipping point. You’d have to drive to Green Acres to find extensive use of dial-up these days. Great-grandmothers are avid Facebook users and digital downloaded tunes have turned the music industry on its head.

In order for your bank or credit union to survive, it must have an active, attractive and interactive internet presence for consumers. A few months ago we referenced The Competitive Advantage of an Online Customer Experience and the stats offered above offer slightly more current icing to this cake.  

The Online Revolution is (comparatively) ancient history. It’s happened. Your bank or credit union must get onboard now or risk looking like a Minuteman that marched to Lexington or Concord five years too late. Your bank or credit union must get onboard now or risk looking like our Texas family did the first time we saw Times Square lit up at night: mouths and eyes wide open.

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