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Mark Arnold is an expert in branding and strategic planning who helps mark organizations for success

As President of On the Mark Strategies™, a consulting firm specializing in branding and strategic planning, Mark Arnold helps businesses, credit unions and banks achieve their goals with marketing insights and energized training.

The Importance of the Closing Statement

Bank and credit union training programs tend to spend a lot of time talking about the introduction between a consumer and a staff member. This makes sense, as first impressions are vital. However, the way a staff member concludes the consumer interaction is just as...

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Developing a Better Digital Retail Experience

Banks and credit unions tend to put a great deal of emphasis on the brick-and-mortar aspect of the retail experience. And that makes sense, as financial institutions are every bit as much of a retailer as the traditional big-box stores and malls are. However, the...

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Consumers Want to be Your Partner Not Your Target

Language and words matter. Especially when you are undertaking a branding or marketing project. Too many times when doing branding efforts and marketing campaigns the term “target” or “target audience” is used. But the word target implies you are shooting at something...

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Speaking

Energizing audiences of all sizes coast-to-coast, Mark is equally at ease speaking to staff, management, senior executives and boards of directors. He provides passion, knowledge and practical insights on a variety of topics.

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Branding

Your brand is your most valuable asset. But how unique is it? Mark can help guide your financial institution or business through his trademarked On the Mark Strategies™ branding process to help you build a strong brand.
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Strategic Planning

In strategic planning sessions, Mark focuses on how to ensure your business does not stagnate, but rather grows exponentially. Mark’s trademarked On the Mark Strategies™ planning process includes several exercises to help you develop an effective strategy.
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Marketing Audit

We audit everything in financial services. But do we audit marketing? By conducting a marketing audit with Mark your organization will have fresh ideas on how to improve and refresh your marketing.

“The best I’ve ever heard. Even better than Zig Ziglar.”

Florida

Audience Attendee

“In Mark we invested in a resource that paid a huge dividend. There is no way that we could have accomplished the goal of developing new vision, creating buy-in to that vision and implementing the new vision in the short time span that we did without his assistance.”

Tim Lyons

CEO, TTCU ($1 Billion)

“I have worked for two different banks and now a credit union, and the differences between their training methods and yours, well were mind blowing. I definitely took more away from your training than any other training provided me.”

Pennsylvania credit union official

“Mark will provide an energetic approach that will make you not want to end your meeting. My Board and Management Team can’t wait to have him back for our next session.”

Todd Pearson

CEO, Arizona Central Credit Union ($433 million)

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