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Mark Arnold is a leading expert in financial institution branding, consumer engagement, marketing audits and strategic planning and can help mark your organization for success.

On the Mark Strategies™ is a consulting firm specializing in branding, consumer engagement, marketing audits and strategic planning. Mark Arnold helps businesses, credit unions and banks achieve their goals with cutting-edge insights, energized training and a focus on developing long-term relationships with clients. Call, email or connect with Mark on social media to learn more today.

Breaking Brand Habits

"So in the majority of other things, we address circumstances not in accordance with the right assumptions, but mostly by following wretched habit.” – Musonius Rufus, Roman Philosopher Habit. Routine. The way we do things. The way we've always done things. It's all...

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How a Lost Panda Explains Benefits Over Features

In banks and credit unions, we spend a lot of time talking about why it's important for staff to discuss products and services more in terms of benefits than features. Features are easy. Features are the bullet points inside brochures that describe the different...

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Growth Is Not a Strategy

Ahh, strategic planning. That fun time of year when every bank and credit union gathers its key leadership team and stakes-out a roadmap for the future. Goals are discussed, dreams are debated and (hopefully) most folks leave the table feeling heard and that at least...

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Speaking

Energizing audiences of all sizes coast-to-coast, Mark is equally at ease speaking to staff, management, senior executives and boards of directors. He provides passion, knowledge and practical insights on a variety of topics.

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Branding

Your brand is your most valuable asset. But how unique is it? Mark can help guide your financial institution or business through his trademarked On the Mark Strategies™ branding process to help you build a strong brand.
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Strategic Planning

In strategic planning sessions, Mark focuses on how to ensure your business does not stagnate, but rather grows exponentially. Mark’s trademarked On the Mark Strategies™ planning process includes several exercises to help you develop an effective strategy.
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Marketing Audit

We audit everything in financial services. But do we audit marketing? By conducting a marketing audit with Mark your organization will have fresh ideas on how to improve and refresh your marketing.

“The best I’ve ever heard. Even better than Zig Ziglar.”

Florida

Audience Attendee

“In Mark we invested in a resource that paid a huge dividend. There is no way that we could have accomplished the goal of developing new vision, creating buy-in to that vision and implementing the new vision in the short time span that we did without his assistance.”

Tim Lyons

CEO, TTCU ($1 Billion)

“I have worked for two different banks and now a credit union, and the differences between their training methods and yours, well were mind blowing. I definitely took more away from your training than any other training provided me.”

Pennsylvania credit union official

“Mark will provide an energetic approach that will make you not want to end your meeting. My Board and Management Team can’t wait to have him back for our next session.”

Todd Pearson

CEO, Arizona Central Credit Union ($433 million)