Mark Arnold is an expert in branding and strategic planning who helps mark organizations for success
As President of On the Mark Strategies™, a consulting firm specializing in branding and strategic planning, Mark Arnold helps businesses, credit unions and banks achieve their goals with marketing insights and energized training.
When talking about branding, many financial institutions focus primarily on the cultural aspects of consumer interaction. For example, exactly what to communicate to consumers, when to communicate it and with which brand-centric nuance. While this angle is important,...read more
By Colleen Cormier, Account Executive for On The Mark Strategies I was in the kitchen cooking dinner the other night when my son called out, “Hey mom. Don’t cook tonight. Let’s just order pizza. I can do it right here on my XBOX.” I thought to myself, “Seriously? How...read more
You have no doubt heard the saying that doing the same thing over and over and expecting a different result is the definition of insanity. Why is it, then, that so many financial institutions fall into this trap? To be fair, it isn’t just banks or credit unions. Many...read more
Energizing audiences of all sizes coast-to-coast, Mark is equally at ease speaking to staff, management, senior executives and boards of directors. He provides passion, knowledge and practical insights on a variety of topics.
We audit everything in financial services. But do we audit marketing? By conducting a marketing audit with Mark your organization will have fresh ideas on how to improve and refresh your marketing.
“The best I’ve ever heard. Even better than Zig Ziglar.”Florida
“In Mark we invested in a resource that paid a huge dividend. There is no way that we could have accomplished the goal of developing new vision, creating buy-in to that vision and implementing the new vision in the short time span that we did without his assistance.”Tim Lyons
“I have worked for two different banks and now a credit union, and the differences between their training methods and yours, well were mind blowing. I definitely took more away from your training than any other training provided me.”Pennsylvania credit union official
“Mark will provide an energetic approach that will make you not want to end your meeting. My Board and Management Team can’t wait to have him back for our next session.”Todd Pearson