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Mark Arnold is an acclaimed speaker, brand expert and strategic planner helping mark organizations for success

As President of On the Mark Strategies, a consulting firm specializing in branding and strategic planning, Mark helps businesses, credit unions and banks achieve their goals with strategic marketing insights and energized training.

Stop Wordsmithing & Start Deciding

Vision statements. Mission statements. Core values. Taglines. All of the above have two things in common: first, they are just words. And secondly, financial institutions spend far too much time haggling over them to get the meaning “just right.” Please note that by... read more

Did Anyone Actually Want a Waffle Taco?

No small degree of consumer research went into Taco Bell’s decision to roll out a line of breakfast menu items. Jumping into the fast food breakfast fracas last year, Taco Bell lobbed a spicy shot over the bows of more established competitors like McDonald’s, Sonic... read more

speakericonSpeaking

Energizing audiences of all sizes coast-to-coast, Mark is equally at ease speaking to staff, management, senior executives and boards of directors. He provides passion, knowledge and practical insights on a variety of topics.

brandingBranding

 Your brand is your most valuable asset. But how unique is it? Mark can help guide your financial institution or business through his trademarked On the Mark Strategies™ branding process to help you build a strong brand.

planningPlanning

Strategic planning sessions Mark conducts focus on how to ensure your business does not stagnate, but rather grows exponentially. Mark’s trademarked On the Mark Strategies™ planning process includes several unique exercises to help you develop an effective strategy.

marketingauditMarketing Audits

We audit everything in financial services. But do we audit marketing? By conducting a marketing audit with Mark your organization will have fresh ideas on how to improve and refresh your marketing.

“The best I’ve ever heard. Even better than Zig Ziglar.”

Florida

Audience Attendee

“In Mark we invested in a resource that paid a huge dividend. There is no way that we could have accomplished the goal of developing new vision, creating buy-in to that vision and implementing the new vision in the short time span that we did without his assistance.”

Tim Lyons

CEO, TTCU ($1 Billion)

“I have worked for two different banks and now a credit union, and the differences between their training methods and yours, well were mind blowing. I definitely took more away from your training than any other training provided me.”

Pennsylvania credit union official

“Mark will provide an energetic approach that will make you not want to end your meeting. My Board and Management Team can’t wait to have him back for our next session.”

Todd Pearson

CEO, Arizona Central Credit Union ($433 million)

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