Mark Arnold is an acclaimed speaker, brand expert and strategic planner helping mark organizations for success

As President of On the Mark Strategies™, a consulting firm specializing in branding and strategic planning, Mark helps businesses, credit unions and banks achieve their goals with strategic marketing insights and energized training.

How Much Are You Hassling Your Consumers?

I’ll be honest – there are certain places I avoid shopping simply to avoid the hassle. What do I mean by hassle? Lots of things. Parking, crowds, selection, etc. The number one hassle that I dread when shopping is the inevitable hit-up from the checkout person.... read more

Use logo wear consistently

Note: The following is an excerpt from 30 Ideas to Build and Live Your Brand. For a free copy of the complete book, click here. Everything you do, and everything you stand for is part of your brand, including your employee dress code. In the past, financial... read more

Seven Do’s and Don’ts of Strategic Planning

In two recent posts, I’ve talked about the “Seven Do’s and Don’ts of Branding” and the “Seven Do’s & Don’ts of Marketing.” In each piece I offered four ideas you should absolutely be doing in those key areas and three issues you should avoid. It’s the same way... read more


Energizing audiences of all sizes coast-to-coast, Mark is equally at ease speaking to staff, management, senior executives and boards of directors. He provides passion, knowledge and practical insights on a variety of topics.


Your brand is your most valuable asset. But how unique is it? Mark can help guide your financial institution or business through his trademarked On the Mark Strategies™ branding process to help you build a strong brand.


Strategic planning sessions Mark conducts focus on how to ensure your business does not stagnate, but rather grows exponentially. Mark’s trademarked On the Mark Strategies™ planning process includes several unique exercises to help you develop an effective strategy.

marketingauditMarketing Audits

We audit everything in financial services. But do we audit marketing? By conducting a marketing audit with Mark your organization will have fresh ideas on how to improve and refresh your marketing.

“The best I’ve ever heard. Even better than Zig Ziglar.”


Audience Attendee

“In Mark we invested in a resource that paid a huge dividend. There is no way that we could have accomplished the goal of developing new vision, creating buy-in to that vision and implementing the new vision in the short time span that we did without his assistance.”

Tim Lyons

CEO, TTCU ($1 Billion)

“I have worked for two different banks and now a credit union, and the differences between their training methods and yours, well were mind blowing. I definitely took more away from your training than any other training provided me.”

Pennsylvania credit union official

“Mark will provide an energetic approach that will make you not want to end your meeting. My Board and Management Team can’t wait to have him back for our next session.”

Todd Pearson

CEO, Arizona Central Credit Union ($433 million)