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Mark Arnold is an expert in branding and strategic planning who helps mark organizations for success

As President of On the Mark Strategies™, a consulting firm specializing in branding and strategic planning, Mark Arnold helps businesses, credit unions and banks achieve their goals with marketing insights and energized training.

Your Bank or Credit Union and Brand Intimacy

Increasingly, you hear people talk about getting consumers to like your brand. But liking a brand isn't enough. For your bank or credit union brand to succeed, your consumers must love it. And for them to love it, they must feel some sort of intimate connection with...

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Forget Share of Wallet; Go For Share of Heart

Every credit union or bank wants to increase their share of wallet with consumers. They want more business with existing customers or members. If someone has a checking account with you but no loan, go for that auto loan. If they have a checking account with you but...

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Four Marketing Myths

In recent posts I’ve talked about Four Branding Myths and Four Strategic Planning Myths. While we referenced Big Foot, the Loch Ness Monster and Elvis, we also “myth busted” a few common assumptions when it comes to branding and strategic planning. The same holds true...

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Speaking

Energizing audiences of all sizes coast-to-coast, Mark is equally at ease speaking to staff, management, senior executives and boards of directors. He provides passion, knowledge and practical insights on a variety of topics.

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Branding

Your brand is your most valuable asset. But how unique is it? Mark can help guide your financial institution or business through his trademarked On the Mark Strategies™ branding process to help you build a strong brand.
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Strategic Planning

In strategic planning sessions, Mark focuses on how to ensure your business does not stagnate, but rather grows exponentially. Mark’s trademarked On the Mark Strategies™ planning process includes several exercises to help you develop an effective strategy.
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Marketing Audit

We audit everything in financial services. But do we audit marketing? By conducting a marketing audit with Mark your organization will have fresh ideas on how to improve and refresh your marketing.

“The best I’ve ever heard. Even better than Zig Ziglar.”

Florida

Audience Attendee

“In Mark we invested in a resource that paid a huge dividend. There is no way that we could have accomplished the goal of developing new vision, creating buy-in to that vision and implementing the new vision in the short time span that we did without his assistance.”

Tim Lyons

CEO, TTCU ($1 Billion)

“I have worked for two different banks and now a credit union, and the differences between their training methods and yours, well were mind blowing. I definitely took more away from your training than any other training provided me.”

Pennsylvania credit union official

“Mark will provide an energetic approach that will make you not want to end your meeting. My Board and Management Team can’t wait to have him back for our next session.”

Todd Pearson

CEO, Arizona Central Credit Union ($433 million)