Mark Arnold is an expert in branding and strategic planning who helps mark organizations for success

As President of On the Mark Strategies™, a consulting firm specializing in branding and strategic planning, Mark Arnold helps businesses, credit unions and banks achieve their goals with marketing insights and energized training.

Improving Your Consumer Purchase Funnel

An interesting survey regarding holiday shopping is also directly applicable to how banks and credit unions take care of their consumers. According to e-commerce tech company Radial, if a consumer is shopping online and finds a product out of stock, only 14% would...

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Are You Up to Speed on Product/Service Suggestions?

If you're an Amazon.com Prime fan you are probably well-acquainted with how the website works. Amazon.com is, in many ways, the flagship example of how modern consumer commerce best functions. One of the more intriguing ways Amazon.com reaches out to its customers is...

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What’s Your Brand Superhero?

Moviegoers’ obsession with superhero -related films continues unabated. This year alone, theaters screened Deadpool, Batman vs. Superman: Dawn of Justice, Captain America: Civil War and X-Men: Apocalypse (they sure do love using colons in superhero movies!). The most...

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Energizing audiences of all sizes coast-to-coast, Mark is equally at ease speaking to staff, management, senior executives and boards of directors. He provides passion, knowledge and practical insights on a variety of topics.

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Your brand is your most valuable asset. But how unique is it? Mark can help guide your financial institution or business through his trademarked On the Mark Strategies™ branding process to help you build a strong brand.
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Strategic Planning

In strategic planning sessions, Mark focuses on how to ensure your business does not stagnate, but rather grows exponentially. Mark’s trademarked On the Mark Strategies™ planning process includes several exercises to help you develop an effective strategy.
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Marketing Audit

We audit everything in financial services. But do we audit marketing? By conducting a marketing audit with Mark your organization will have fresh ideas on how to improve and refresh your marketing.

“The best I’ve ever heard. Even better than Zig Ziglar.”


Audience Attendee

“In Mark we invested in a resource that paid a huge dividend. There is no way that we could have accomplished the goal of developing new vision, creating buy-in to that vision and implementing the new vision in the short time span that we did without his assistance.”

Tim Lyons

CEO, TTCU ($1 Billion)

“I have worked for two different banks and now a credit union, and the differences between their training methods and yours, well were mind blowing. I definitely took more away from your training than any other training provided me.”

Pennsylvania credit union official

“Mark will provide an energetic approach that will make you not want to end your meeting. My Board and Management Team can’t wait to have him back for our next session.”

Todd Pearson

CEO, Arizona Central Credit Union ($433 million)