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Mark Arnold is an acclaimed speaker, brand expert and strategic planner helping mark organizations for success

As President of On the Mark Strategies™, a consulting firm specializing in branding and strategic planning, Mark helps businesses, credit unions and banks achieve their goals with strategic marketing insights and energized training.

Think Like an Entrepreneur & Not a Financial Institution

Every credit union and bank thinks like a financial institution. After all, that’s what they are. But what if we thought more like an entrepreneur. Credit unions and community banks are much more like small businesses and as a result we can learn from their strategies... read more

How to Market To People Not Like You

I recently had the opportunity to hear Kelly McDonald keynote a session at the National Speakers Association on “How to Market To People Not Like You.” It is based on a book with a similar title: Crafting the Customer Experience for People Not Like You: How To Delight... read more

Are Branches Dying?

In the past, the majority of consumers would make visiting your bank or credit union’s nearest location a part of their daily or weekly errands schedule. Some locations even became a kind of gathering spot for consumers, where they could sit, have a cup of coffee and... read more

speakericonSpeaking

Energizing audiences of all sizes coast-to-coast, Mark is equally at ease speaking to staff, management, senior executives and boards of directors. He provides passion, knowledge and practical insights on a variety of topics.

brandingBranding

Your brand is your most valuable asset. But how unique is it? Mark can help guide your financial institution or business through his trademarked On the Mark Strategies™ branding process to help you build a strong brand.

planningPlanning

Strategic planning sessions Mark conducts focus on how to ensure your business does not stagnate, but rather grows exponentially. Mark’s trademarked On the Mark Strategies™ planning process includes several unique exercises to help you develop an effective strategy.

marketingauditMarketing Audits

We audit everything in financial services. But do we audit marketing? By conducting a marketing audit with Mark your organization will have fresh ideas on how to improve and refresh your marketing.

“The best I’ve ever heard. Even better than Zig Ziglar.”

Florida

Audience Attendee

“In Mark we invested in a resource that paid a huge dividend. There is no way that we could have accomplished the goal of developing new vision, creating buy-in to that vision and implementing the new vision in the short time span that we did without his assistance.”

Tim Lyons

CEO, TTCU ($1 Billion)

“I have worked for two different banks and now a credit union, and the differences between their training methods and yours, well were mind blowing. I definitely took more away from your training than any other training provided me.”

Pennsylvania credit union official

“Mark will provide an energetic approach that will make you not want to end your meeting. My Board and Management Team can’t wait to have him back for our next session.”

Todd Pearson

CEO, Arizona Central Credit Union ($433 million)