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Mark Arnold is an acclaimed speaker, brand expert and strategic planner helping mark organizations for success

As President of On the Mark Strategies, a consulting firm specializing in branding and strategic planning, Mark helps businesses, credit unions and banks achieve their goals with strategic marketing insights and energized training.

Eliminate the Non Essentials

“The wisdom of life consists in the elimination of non-essentials.” —Lin Yutang The above quote starts chapter one in Greg McKeowan’s book Essentialism. While the book deals more with how you handle your multiple responsibilities, there are plenty of business... read more

Are You Marketing Or Just Making Noise?

People receive over 3,000 advertising messages a day (more or less depending on your source). But are they receiving your credit unions’? They probably are not receiving your messages if all you are doing is making noise. As author Jim Stengel says in Grow, “You can’t... read more

speakericonSpeaking

Energizing audiences of all sizes coast-to-coast, Mark is equally at ease speaking to staff, management, senior executives and boards of directors. He provides passion, knowledge and practical insights on a variety of topics.

brandingBranding

 Your brand is your most valuable asset. But how unique is it? Mark can help guide your financial institution or business through his trademarked On the Mark Strategies™ branding process to help you build a strong brand.

planningPlanning

Strategic planning sessions Mark conducts focus on how to ensure your business does not stagnate, but rather grows exponentially. Mark’s trademarked On the Mark Strategies™ planning process includes several unique exercises to help you develop an effective strategy.

marketingauditMarketing Audits

We audit everything in financial services. But do we audit marketing? By conducting a marketing audit with Mark your organization will have fresh ideas on how to improve and refresh your marketing.

“The best I’ve ever heard. Even better than Zig Ziglar.”

Florida

Audience Attendee

“In Mark we invested in a resource that paid a huge dividend. There is no way that we could have accomplished the goal of developing new vision, creating buy-in to that vision and implementing the new vision in the short time span that we did without his assistance.”

Tim Lyons

CEO, TTCU ($1 Billion)

“I have worked for two different banks and now a credit union, and the differences between their training methods and yours, well were mind blowing. I definitely took more away from your training than any other training provided me.”

Pennsylvania credit union official

“Mark will provide an energetic approach that will make you not want to end your meeting. My Board and Management Team can’t wait to have him back for our next session.”

Todd Pearson

CEO, Arizona Central Credit Union ($433 million)

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